How to Handle Pushy Window Sales Companies

National Replacement Window Sales Companies Use The Pushy “One Appointment Close” Tactic

National big name window sales companies advertise everywhere. They spend millions a year for visibility to attract prospective buyers.

These big window selling companies typically use hard-to-believe discounts to get you to call or submit a form so their high-pressure appointment-setters can convince you to confirm an appointment.

And once you agree to an appointment, these big companies (and some smaller ones in Houston) require all the homeowners to attend the appointment.

Why? They want all decision-makers in the room to hear their well-rehearsed, high-pressure sales pitch to sell you windows and doors during the first appointment. This approach is called the “One Appointment Close” or the “one Call Close”.

It’s a pushy sales approach that has one goal — get a contract signed in the first visit with you.

The push starts with the appointment setter.

That person focuses on getting a committed appointment and pushes to have all the homeowners present. They don’t care what you prefer or how inconvenient that may be for you and your partner, spouse, or significant other who lives in your home.

These big brands train their sales people to do everything possible to wear you out, last longer than you can, and use every trick and promise to get you to sign a contract.

The sales person always says, “Don’t worry, you can cancel the contract.” 

And once they have your signature on a very expensive contract with inflated prices, the sales rep feels confident and is ready to collect their commission.

Big window sales teams don’t worry about someone cancelling a contract because very few people try to cancel. They count on the person not taking the steps required within the required time limit to cancel.

So, the buyers often have regrets and resign themselves to paying thousands more than they should for replacement windows.

At Exclusive Windows and Doors, we’ve heard the horror stories from home owners about pushy, exhaustingly long presentations that only focus on selling. And you have only one brand to consider, whether it’s best for your homeown or not. 

We respect that you and most other homeowners simply want to learn what replacement windows would be best for their home, get your questions answered, see the product and color choices available and then, get an honest custom estimate.

Here’s what to expect in an appointment with a big national brand replacement window sales team:

1. A rehearsed presentation. The sales person has been trained to sell replacement windows.

2. Efforts to keep you focused on buying during that appointment. They may deflect questions about the best solutions to solve your specific issues with windows and doors. 

3. They will propose a high priced contract ready to sign, within a short time of entering your home. And if you seem hesitant, they’ll offer a big discount of that high price to get you to “buy today to save”. This “discount” doesn’t give you a reasonable price for replacement windows because it’s still too high.

4. It will seem as though they will not leave until you sign the contract. We’ve heard this from dozens of people — they just would not leave the house. That’s because they’re in your home to sell. Not consult, not answer your questions, not learn your preferences — to get the contract signed.

Prepare to be firm when you are ready for the hard pushy sales pitch to end. 

If this type of pushy, prepared sales pitch isn’t what you want to experience, call Exclusive Windows Houston at 713-528-6200.

Exclusive prefers a different, friendlier, expert approach to advising homeowners on the best replacement windows and doors for their situation and preferences.

We’ve been in business for 25 years. Hundreds of Houston homeowners, architects, builders and contractors prefer Exclusive.

Call and tell us what’s going on with your current windows and doors.

713-528-6200